The Iphone has been a huge technological advancement in today's society. Who needs buttons when you can just touch the screen and get everything done? Men seemed to appreciate this new technology when it first come out much more than women, but recently women have begun to show more interest in the Iphone. Taylor Hatmaker's article, Why the Iphones Success Has Women To Thank, tells us of why the Iphone is such a big hit among the females.
The first thing Hatmaker states is how the Iphones leading contender, the Android, is more directed toward men with it's commercials containing things "from fighter jets to dusty cowboys to something pretty closesly resembling the Eye of Sauron." All these things are more masculine than feminine. This could contribute to the huge male Android ownership.
On the other hand, Iphone has made it clear that they want everybody to purchase their phone. Hatmaker tells in her article about how "Apple appeals to some basic, very human needs. We'd all like a device that a) makes our lives easier and b) connects us to the people who matter." Apple definitely has hit the spot in showing that the Iphone is for everyone. Their sales even show it, the Iphone definitely has an equal amount of women and men who own it. Not just a sole male owner.
Lastly, Hatmaker tells of her own experiences with both phones. She loved the Android, but she couldn't fit it in to her pocket. The Iphone on the other hand, she was able to carry on her person easily. She explains "ideally we'd all like to fit the damned thing in our pockets." This seems to be what lots of women want, they hate bulky things. The slim Iphone has generally stayed the same size through out its years and it shows that women prefer it over the competitors.
So is the Iphone really better than its competitors, or are we as a society just following a trend? Who knows, but the Iphone definitely has the attention of todays women, almost 50% of them to be exact. The next time you try to prove technology is for men only, just remember that women know their Iphones like the back of their hand.
Thursday, January 30, 2014
Monday, January 27, 2014
Current Connections 3.2
Apple's I-phone on release seemed to be popular among men and the "tech-savvy." Recently though, it seems to have become a women's phone. Recent studies show that men have moved on from I-phones, but women prefer it. I-phones have now become part of a women's style and a way to make the look more glamorous than other women. John V.'s article, why do women prefer using the Iphone over other smartphones?, helps us understand this new trend.
In John V.'s article, we are told that women prefer this phone because "it is just the right size for [them]." Men usually do not care for size, we just want the the awesome phone that can do everything. Women seem to want the Iphone for it's accessibility. Either way, Apple seems to move it's product more toward the ladies, since it's size and shape have changed recently to be thinner and more colorful. Sounds more feminine to me.
John V.'s article, also states the women like the Iphone because "there are just so many cool looking cases and accessories for it." Men could careless if their phones look good, as long as it works, it is good for use. Men usually have one case,only used for protecting their phone. When you ask a women how many cases they have for their Iphone, typically you will get an answer of between 2-5. So that their phone matches their style for the day.
Lastly, John V.'s article states that women use the Iphone because it is "simple and easy to use." Most phones are easy to use, but Apple's Iphone seems to easiest to women for some reason. Iphone's are becoming much easier to use, but so are other smart-phones. The interface is what makes it more appealing to women. The dashboard that controls everything can be brought up with the flick of a finger now and easy, apparently, is what women like.
The Iphone now is used more by women then men. Whether it be the size of the phone, or it's phone case options for fashion, the Iphone definitely has become more directed toward women. Many girls you see today carry one of these gadgets today, and that number continues to rise. Maybe the Iphone now is the new "must have" for women along with all their make-up and hair products.
In John V.'s article, we are told that women prefer this phone because "it is just the right size for [them]." Men usually do not care for size, we just want the the awesome phone that can do everything. Women seem to want the Iphone for it's accessibility. Either way, Apple seems to move it's product more toward the ladies, since it's size and shape have changed recently to be thinner and more colorful. Sounds more feminine to me.
John V.'s article, also states the women like the Iphone because "there are just so many cool looking cases and accessories for it." Men could careless if their phones look good, as long as it works, it is good for use. Men usually have one case,only used for protecting their phone. When you ask a women how many cases they have for their Iphone, typically you will get an answer of between 2-5. So that their phone matches their style for the day.
Lastly, John V.'s article states that women use the Iphone because it is "simple and easy to use." Most phones are easy to use, but Apple's Iphone seems to easiest to women for some reason. Iphone's are becoming much easier to use, but so are other smart-phones. The interface is what makes it more appealing to women. The dashboard that controls everything can be brought up with the flick of a finger now and easy, apparently, is what women like.
The Iphone now is used more by women then men. Whether it be the size of the phone, or it's phone case options for fashion, the Iphone definitely has become more directed toward women. Many girls you see today carry one of these gadgets today, and that number continues to rise. Maybe the Iphone now is the new "must have" for women along with all their make-up and hair products.
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