Current Connections 3.2

Apple's I-phone on release seemed to be popular among men and the "tech-savvy." Recently though, it seems to have become a women's phone. Recent studies show that men have moved on from I-phones, but women prefer it. I-phones have now become part of a women's style and a way to make the look more glamorous than other women. John V.'s article, why do women prefer using the Iphone over other smartphones?, helps us understand this new trend.

In John V.'s article, we are told that women prefer this phone because "it is just the right size for [them]." Men usually do not care for size, we just want the the awesome phone that can do everything. Women seem to want the Iphone for it's accessibility. Either way, Apple seems to move it's product more toward the ladies, since it's size and shape have changed recently to be thinner and more colorful. Sounds more feminine to me.

John V.'s article, also states the women like the Iphone because "there are just so many cool looking cases and accessories for it." Men could careless if their phones look good, as long as it works, it is good for use. Men usually have one case,only used for protecting their phone. When you ask a women how many cases they have for their Iphone, typically you will get an answer of between 2-5. So that their phone matches their style for the day.

Lastly, John V.'s article states that women use the Iphone because it is "simple and easy to use."  Most phones are easy to use, but Apple's Iphone seems to easiest to women for some reason. Iphone's are becoming much easier to use, but so are other smart-phones. The interface is what makes it more appealing to women. The dashboard that controls everything can be brought up with the flick of a finger now and easy, apparently, is what women like.

The Iphone now is used more by women then men. Whether it be the size of the phone, or it's phone case options for fashion,  the Iphone definitely has become more directed toward women. Many girls you see today carry one of these gadgets today, and that number continues to rise. Maybe the Iphone now is the new "must have" for women along with all their make-up and hair products.